Understand exactly what drives every purchase decision
AI interviews reveal the real motivations, hesitations, and triggers behind each transaction—so you can influence them.
Trusted by
When teams use Persona
When conversion drops and you don't know why
When traffic is healthy but something between browse and checkout is quietly losing you buyers—and the analytics can't tell you what.
Right after a purchase is completed
When you want to capture the moment of truth: what customers actually think when the product is finally in their hands.
Before a seasonal campaign or product launch goes live
When you need real shopper reactions to your positioning, creative, or PDP before you put media spend behind it.
Built for
Head of E-commerce
VP of Growth
Brand Director
CMO
Consumer Insights Lead
Head of Brand Marketing
Shopper Marketing Lead
CX Lead
Founder
What you learn from interviews
Whether people actually want to buy
The real motivations, hesitations, and emotional states that determine whether a browser becomes a buyer—or leaves.
What confuses or blocks the purchase
The specific product details, trust signals, or UX friction points that create doubt at the moment of decision.
How they compare across options
The mental shortcuts, price anchors, and competitor comparisons shoppers run before committing—often in seconds.
What drives or kills post-purchase loyalty
The delivery experience, product reality vs. expectation, and service moments that determine whether they return or churn.
Our partner's thoughts
Odyssey · Product team
"I'm really glad someone built this. There's so much value in being able to run more research with users — when users are available, without going back and forth with scheduling."
B
Boyu
Product leader · Odyssey
48h
Average time from brief to synthesized insights
6×
Faster than traditional qual research
From brief to insights in 48 hours
Ready to understand what
drives every purchase
Book a 30-minute demo and we'll show you Persona running a live purchase decision interview—with your shoppers, your product.
Made with love in NYC
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