Know how audiences feel about your film before the release date
AI interviews capture honest reactions from early screeners—so you can refine positioning, trailers, and messaging before launch.
Trusted by
When teams use Persona
Before a trailer or campaign is locked
When the cut is nearly final but you haven't validated whether the tone, pacing, and hook land the way the team intended.
When early screener reactions are mixed or hard to read
When test screening feedback is split and you need richer qualitative insight to understand what's working—and for whom.
Before greenlighting a concept or commissioning a pilot
When you need audience validation on a premise, format, or series concept before committing production budget to it.
Built for
Head of Distribution
VP of Marketing
Studio Executive
Creative Director
Audience Insights Lead
Head of Streaming
Producer
Founder
What you learn from interviews
Whether the concept or content resonates
The immediate emotional reactions, genre expectations, and interpretation gaps that no test screening survey can surface.
What confuses or loses the audience
The story moments, character choices, or pacing decisions that break immersion—and where audiences mentally check out.
How they compare to other content
The titles, genres, and platforms audiences reference when evaluating your content—and why they'd choose yours over those.
What drives the decision to watch or share
The anticipation triggers, word-of-mouth moments, and emotional hooks that make audiences choose your content and recommend it.
Our partner's thoughts
Odyssey · Product team
"I'm really glad someone built this. There's so much value in being able to run more research with users — when users are available, without going back and forth with scheduling."
B
Boyu
Product leader · Odyssey
48h
Average time from brief to synthesized insights
6×
Faster than traditional qual research
From brief to insights in 48 hours
Ready to know how
audiences feel before launch
Book a 30-minute demo and we'll show you Persona running a live screener validation interview—with your audience, your content.
Made with love in NYC
The Insights Company® 2026. All Rights Reserved.
