Understand real demand before you launch a new product
AI interviews reveal what your target consumers actually think—so you launch with confidence, not assumptions.
Trusted by
When teams use Persona
Before launching a new product
When you need to know if real consumers want what you're building before you commit to production, packaging, or retail listings.
When a campaign brief is almost ready to go
When the agency is waiting but you haven't verified that the message actually lands with the people you're targeting.
When SKU decisions are on the line
When you're deciding which variant to prioritize, cut, or scale—and the data alone isn't enough to make the call.
Built for
Brand Director
VP of Product
Consumer Insights Lead
CMO
Head of Brand Marketing
CX Lead
VP of Growth
Head of E-commerce
Shopper Marketing Lead
Innovation Lead
Packaging Lead
What you learn from interviews
Whether people actually want the product
The gap between what consumers say they want and what they'll actually buy—uncovered before you scale or spend.
What confuses or blocks purchase
The shelf cues, label language, and claims that trigger hesitation—or lose shoppers to a competitor at point of decision.
How they compare it to alternatives
The specific competitors, substitutes, and mental shortcuts consumers use when evaluating your product against everything else on the shelf.
What drives or kills purchase intent
The emotional and rational triggers behind add-to-cart or pass—straight from the people you're trying to reach.
Our partner's thoughts
Tio Magic · Founder
"My overall take: this is really good. The value-add is extremely clear."
M
Marci
Founder · Tio Magic
48h
Average time from brief to synthesized insights
6×
Faster than traditional qual research
From brief to insights in 48 hours
Ready to hear what
your consumers really think?
Book a 30-minute demo and we'll show you Persona running a live CPG interview — using your product, your audience.
Made with love in NYC
The Insights Company® 2026. All Rights Reserved.
