Know what your customers would saybefore you ask them.

Predictive Answers builds segment models from your own research.Interviews, surveys, support tickets, CRM. Simulate how audiences would answer.Every answer cited. Confidence-scored. Seconds, not weeks.

Trusted by

Simulate a question. See the evidence.

Research-shaped segments, confidence scores, and source citations, not demographic stereotypes.

Try a question

Your question

Would users pay for an early-access tier?

Power users (weekly+, 12mo retention)

Confidence:

91%

“Yes, but only if early access means influence, not just timing. I want to shape the roadmap, not preview it.”

Grounded in 127 interview moments · 24 survey responses · 18 CRM records

Lapsed subscribers (churned 3–6 months)

Confidence:

78%

“Unlikely. We left over value, not access. Early features don't fix the reason we churned.”

Grounded in 84 churn interviews · 12 NPS surveys · 31 support tickets

Trial users (never converted)

Confidence:

54%

“Limited evidence on willingness-to-pay for this segment. Directionally skeptical, but we'd recommend 8–10 interviews before relying on this answer.”

Limited evidence. Commission more interviews before relying on this answer.

Grounded in 11 interview moments · 2 survey responses · 4 CRM records

Synthetic research has a grounding problem. We solved it.

Most synthetic respondent tools generate plausible answers from LLM training data, not your customers. Predictive Answers grounds simulations in your first-party research (interviews, surveys, CRM, and reports), then builds segment models based on what your customers actually said.

Generic synthetic

Input (what it learns from)

LLM training dataInternet averages

Output (what you get)

What the internet thinks your customer thinks.

Plausible-sounding opinions with no connection to your customers.

Predictive Answers

Input (what it learns from)

InterviewsSurveysCRMReportsProduct analytics+ More

Output (what you get)

What your customers actually said, projected forward.

Power usersLapsed subscribersTrial users

How it works

Build the corpus

Upload anything with words: interviews, transcripts, audio, surveys, PDFs, decks, CRM exports, analytics. The platform normalizes every source into one structured corpus.

Segments build themselves

From the corpus, Predictive Answers constructs segment models that mirror your real audience, not demographic stereotypes, your actual customer groups.

Ask anything. Get evidence.

Pick segments, ask in plain language, get a simulated answer in seconds, with reasoning that cites the specific interview clips, survey responses, and passages behind it, and a confidence score that tells you how well the evidence supports it.

Built for

Insights & research leads

Answer stakeholder questions in seconds instead of pulling a study every time someone asks "what would customers think?"

Product & growth

Pressure-test concepts, pricing, and messaging against real segments before committing roadmap.

Brand & marketing

Hear how each audience would react to a campaign, in their own words, before it ships.

Traceable, not a black box.

Source citations on every claim

Every answer links to its sources. Click through to the exact interview clip or survey response behind any claim.

Reasoning with numbered source citations

Confidence scores that penalize thin evidence

And every answer carries a confidence score that penalizes thin or contradictory evidence instead of projecting false certainty.

Two powerful modes

CHAT WITH SEGMENTS

Fast answers, side by side

Each segment responds in parallel, in the voice of that audience. See how different groups react to the same question in seconds.

Best for

Stakeholder questions · Comparing reactions · Pre-meeting gut checks

DEEP RESEARCH

Synthesized. Cited. Ready to share.

A full research answer with every claim traced to participant quotes and data. Built for decisions you'll be asked to defend.

Best for

Reports and decks · Strategic questions · Evidence-backed decisions

Research that compounds.

Predictive Answers pairs with Persona's live AI-moderated interviews. Every study you run feeds the corpus; every new interview sharpens future simulations. Low confidence on a question? Commission interviews from inside the product and watch the score rise.

Question

Start with a product, growth, or messaging question.

Simulate

Model how each segment would likely respond.

Talk to real people

Run interviews to validate and sharpen weak spots.

Question

Start with a product, growth, or messaging question.

Simulate

Model how each segment would likely respond.

Talk to real people

Run interviews to validate and sharpen weak spots.