User Research Tools

User research platform built for product speed

Persona runs AI-moderated interviews with your customers at scale, no recruiting, no scheduling, no manual synthesis.

6M+

participants

48h

avg turnaround

50+

languages

Book a free walkthrough

30 min · live demo · no sales pitch

🔒 No credit card · Setup in minutes

Trusted by

BarkOdysseyOtter.aiJupiterExponentEaseTio MagicPixelBiossanceBubble SkincareFizzMiroWPP
BarkOdysseyOtter.aiJupiterExponentEaseTio MagicPixelBiossanceBubble SkincareFizzMiroWPP

What our partners
say about us

Scaling research

AI-moderated interviews feel inevitable — especially when you're trying to scale research with one person

Misha Cornes

Misha Cornes

UX Researcher

Learn more

I'm really glad someone built this

I'm really glad someone built this. There's so much value in being able to run more research with users - when users are available, without going back and forth with scheduling.

Boyu

Boyu

Product leader

Quality probing

I was impressed by the follow-up questions. It actually probed into why the user felt that way about the AI 2.0 features. The feedback from the AI interviews was also consistent with what I heard in the human conversations.

Misha Cornes

Misha Cornes

UX Researcher

Learn more

Building conviction

I was able to interview a random sample of 10 parents, and it definitely gave us way more conviction that what we're doing is correct.

Marci

Marci

Founder

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Four ways teams use Persona

Persona finds your participants, conducts in-depth AI-moderated interviews, and delivers actionable insights in days, not weeks.

Concept, message & Creative Testing

Evaluate concepts and creative before finalizing. Discover what resonates, confuses, and influences purchase intent—insights that surveys often miss.

Concept, message &
Creative Testing

Switching & Competitive Takeaways

Understand why shoppers chose a competitor — price, trust, availability, or something else — and what positioning or proof would win them back.

Switching & Competitive Takeaways

Churn & Cancellation Insights

For DTC and subscription brands: learn the real reasons behind cancellation, downgrade, and lapsed repeat — then design save flows that work.

Churn & Cancellation
Insights

Post-Purchase & Post-Experience Feedback

Learn what surprised, disappointed, or delighted shoppers after they bought. Map expectation gaps to fixes in packaging, PDP, instructions, and CX.

Post-Purchase & Post-Experience Feedback
Otter case study

If it's framed as an option — either you can talk to me or you can do this on your own time — I think people might actually choose to do the AI interview.

Misha Cornes
Misha CornesUser Researcher
Otter.ai
Learn more

Manual research can't keep pace
with your roadmap

By the time findings land, the decision's already been made on gut feel.

❌  How it works today
Scheduling 20 interviews takes 2 weeks — sprint's over before you start
💸$50–150 per respondent makes research a quarterly event, not a habit
📄80-page decks stakeholders skim but never act on
📋Backlog grows faster than you can clear it — teams ship assumptions
✓  With Persona
Launch a study in 10 minutes — results in 24–48 hours, every time
🌍6M+ vetted participants across 50+ languages, recruited automatically
📊AI synthesises 100 conversations into themes, quotes, highlight reels
🔄Run research as often as your team ships — continuously
User Research Tools

User research platform built for product speed

Persona runs AI-moderated interviews with your customers at scale, no recruiting, no scheduling, no manual synthesis.

6M+

participants

48h

avg turnaround

50+

languages

Book a free walkthrough

30 min · live demo · no sales pitch

🔒 No credit card · Setup in minutes

A few more perks from Persona

Discover the extra benefits Persona brings you

Flexible deployment

Your product your rules - enjoy full variaty of deployment options - Email link, QR code, Web embed, separate tab

Try for free

50+ languages

Run interviews in 50+ languages with AI moderation and translated transcripts, so global feedback stays nuanced and decision-ready.

Try for free

Global Panel
6M+ participants

Recruit from 34 countries and tap into insights from over 6 million participants worldwide.

Bank grade security

Designed with bank-level security and full SOC 2 & GDPR compliance

Customer data protection

Your customers’ data, protected to the highest standards

Persona

Unlock your brand's insightstoday

Interview participants

Explore with AI

Made with love in NYC

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The Insights Company® 2026. All Rights Reserved.

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