Scaling research
AI-moderated interviews feel inevitable — especially when you're trying to scale research with one person
Misha Cornes
UX Researcher
AI user interviews for product teams
Persona runs AI-moderated interviews with users and customers at scale, turning a research brief into structured product insights in 48 hours.
6M+
participants
48h
avg turnaround
50+
languages
Book a free walkthrough
30 min · live demo · no sales pitch
Trusted by
What our partners
say about us
I'm really glad someone built this
I'm really glad someone built this. There's so much value in being able to run more research with users - when users are available, without going back and forth with scheduling.
Boyu
Product leader
Quality probing
I was impressed by the follow-up questions. It actually probed into why the user felt that way about the AI 2.0 features. The feedback from the AI interviews was also consistent with what I heard in the human conversations.
Misha Cornes
UX Researcher
Building conviction
I was able to interview a random sample of 10 parents, and it definitely gave us way more conviction that what we're doing is correct.
Marci
Founder
Four ways teams use Persona
Persona finds your participants, conducts in-depth AI-moderated interviews, and delivers actionable insights in days, not weeks.
Concept, message & Creative Testing
Evaluate concepts and creative before finalizing. Discover what resonates, confuses, and influences purchase intent—insights that surveys often miss.
Switching & Competitive Takeaways
Understand why shoppers chose a competitor — price, trust, availability, or something else — and what positioning or proof would win them back.
Churn & Cancellation Insights
For DTC and subscription brands: learn the real reasons behind cancellation, downgrade, and lapsed repeat — then design save flows that work.
Post-Purchase & Post-Experience Feedback
Learn what surprised, disappointed, or delighted shoppers after they bought. Map expectation gaps to fixes in packaging, PDP, instructions, and CX.
If it's framed as an option — either you can talk to me or you can do this on your own time — I think people might actually choose to do the AI interview.
Manual research can't keep pace
with your roadmap
By the time findings land, the decision's already been made on gut feel.
❌ How it works today
⏱Scheduling 20 interviews takes 2 weeks — sprint's over before you start
💸$50–150 per respondent makes research a quarterly event, not a habit
📄80-page decks stakeholders skim but never act on
📋Backlog grows faster than you can clear it — teams ship assumptions
→
✓ With Persona
⚡Launch a study in 10 minutes — results in 24–48 hours, every time
🌍6M+ vetted participants across 50+ languages, recruited automatically
📊AI synthesises 100 conversations into themes, quotes, highlight reels
🔄Run research as often as your team ships — continuously
❌ How it works today
⏱Scheduling 20 interviews takes 2 weeks — sprint's over before you start
💸$50–150 per respondent makes research a quarterly event, not a habit
📄80-page decks stakeholders skim but never act on
📋Backlog grows faster than you can clear it — teams ship assumptions
→
✓ With Persona
⚡Launch a study in 10 minutes — results in 24–48 hours, every time
🌍6M+ vetted participants across 50+ languages, recruited automatically
📊AI synthesises 100 conversations into themes, quotes, highlight reels
🔄Run research as often as your team ships — continuously
AI user interviews for product teams
Persona runs AI-moderated interviews with users and customers at scale, turning a research brief into structured product insights in 48 hours.
6M+
participants
48h
avg turnaround
50+
languages
Book a free walkthrough
30 min · live demo · no sales pitch
A few more perks from Persona
Discover the extra benefits Persona brings you
Flexible deployment
Your product your rules - enjoy full variaty of deployment options - Email link, QR code, Web embed, separate tab
50+ languages
Run interviews in 50+ languages with AI moderation and translated transcripts, so global feedback stays nuanced and decision-ready.
Global Panel
6M+ participants
Recruit from 34 countries and tap into insights from over 6 million participants worldwide.
Bank grade security
Designed with bank-level security and full SOC 2 & GDPR compliance
Customer data protection
Your customers’ data, protected to the highest standards
Unlock your brand's insightstoday
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