Persona is a modern user research platform that runs AI-moderated interviews with real users, asks adaptive follow-ups, and turns every conversation into themes, quotes, and reports.
“I was impressed by the follow-up questions. It actually probed into why the user felt that way.”
Trusted by teams at
Use Persona to reach real users, ask better follow-ups, and turn qualitative interviews into clear findings your team can act on.
Let participants complete interviews on their own time instead of waiting on calendars, no-shows, and manual coordination.
Persona's AI moderator probes into each answer so teams learn why users adopt, churn, hesitate, or get stuck.
Turn user conversations into structured insights your product and research teams can use in under 48 hours.
I was impressed by the follow-up questions. It actually probed into why the user felt that way about the AI 2.0 features. The feedback from the AI interviews was also consistent with what I heard in the human conversations.
Misha Cornes
UX Researcher at Otter.ai
I'm really glad someone built this. There's so much value in being able to run more research with users — when users are available, without going back and forth with scheduling.
Boyu L.
Product leader at Odyssey
I remember a specific moment where the AI was kind of weaving its way to a particular question in a really good, smart way. It was smarter than I thought it was going to be and that my team probably could have been, since we just aren't experts in research.
Marci
Founder at Tio Magic
Will my users speak with an AI?
If it’s framed as an option — either you can talk to me or you can do this on your own time — I think people might actually choose to do the AI interview.
Misha Cornes
UX Researcher at Otter.ai