We needed a way to get real feedback from real people — quickly, affordably, and without the overhead of traditional research.
Robbie Salter
Co-CEO at Jupiter
Agency-level research depth without agency timelines
Persona helps teams run guided market research with real consumers using AI-moderated interviews, adaptive follow-ups, recruiting support, and fast reports.
“We needed a way to get real feedback from real people — quickly, affordably, and without the overhead of traditional research.”
Trusted by teams at
Get guided consumer research without the slow agency cycle.
Use Persona when your team wants the output of outsourced research, but needs a faster and more repeatable way to reach consumers and understand what they think.
Get support running the study
Persona can help with setup, recruiting, interview design, and reporting so your team is not left managing research alone.
Go deeper than surveys
AI-moderated interviews ask adaptive follow-ups, so consumer feedback goes beyond short responses and checkbox answers.
Move from interviews to decisions
Turn consumer conversations into themes, quotes, and reports for product, growth, insights, and CPG teams.
What our customers say about us
I remember a specific moment where the AI was kind of weaving its way to a particular question in a really good, smart way. It was smarter than I thought it was going to be and that my team probably could have been, since we just aren't experts in research.
Marci
Founder at Tio Magic
I was impressed by the follow-up questions. It actually probed into why the user felt that way about the AI 2.0 features. The feedback from the AI interviews was also consistent with what I heard in the human conversations.
Misha Cornes
UX Researcher at Otter.ai
Will my users speak with an AI?
94% of Otter’s B2B users chose Persona AI Interviews over Human Calls.
If it’s framed as an option — either you can talk to me or you can do this on your own time — I think people might actually choose to do the AI interview.
Misha Cornes
UX Researcher at Otter.ai